Let's Talk About "Effortless" Style

ie: the most requested aspirational style from my clients

Hi Readers,

Today, I wanted to write about what has become a bit of a polarizing word in the style space: this idea of “effortless” style.

I think it’s partly because it’s a bit overused and partly because it was very often associated with the rise of the “quiet luxury” appeal.

Just so you know, I’m all for using this word!

It can be a bit of a misleading …